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Animation Station! Examples of GIFs in Email
Imagine getting a newsletter from a company that you’re used to getting emails from – okay, no biggie, they sent you something. You open it up to check it out, you turn the images on, start glancing...
View ArticleLooks Aren’t Everything
Are you investing time in your marketing campaigns but feel like you’re missing out on conversions? You very well could be! The essentials for an email campaign that has been optimized for response is...
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The Best Best Practice Ever
I’m about to give you the most important piece of email marketing advice you can get. Are you ready? Are you sure? Listen to your email marketing consultant. That’s it! At EmailDirect, each client is...
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Pushing the Limits & Boundaries of Email Design (Using Some Really Cool Email...
In the world of web design, techniques and methods are constantly evolving. Gradients, buttons and turning text sideways can be achieved with pure code now, no longer having to rely on images to do the...
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Set It and Don’t Forget It!
Okay, so you’ve automated part of your Email Marketing Program and it’s running smoothly…good for you! But, are you remembering to review the content being sent in these automated campaigns? And is...
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Beyond Guidelines: Why not aim for the best?
Here in the Email Marketing world, we’re frequently asked whether or not a client is “allowed” to execute plan A, B or C. However, the question being asked shouldn’t be what is legal, but rather what...
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Above the Digital Fold
Fast paced lives, filled with impatience, little time and shorter attention spans have changed marketing techniques to accommodate one technique known as Above the Fold. 4 seconds is generally the...
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Testing for Delivery and Reaching the Inbox!
Uh-oh! I got delivered to the Spam Folder.. Now what!? You’re diligent at what you do, and as always, you sent tests of your Campaign to the top 5 ISP’s. But alas!! This time you found that one of your...
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Ready 4 Summer? Ready, Sizzle, Go!
The weather is getting warmer, the days longer, children running around the pool, and every store in sight has a “Summer Sale” going on. For some of us, summer means going 100-miles an hour with...
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The New Gmail Inbox: What this means to email marketers and user-engagement.
Gmail is patting themselves on the back this month, for making life easier on its users, by automatically sorting mail into categories to “put the Gmail user back in control with simple organization.”...
View ArticleThe Best of Email Marketing Best Practices!
I’ve had a lot of clients recently ask for a blog or posted materials on Email Marketing best practices, so I thought I’d indulge and create a comprehensive list of my top 10 most effective best...
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The Holidays Are Coming!!!
Content writing can be hard when a deadline is staring you right in the face; especially when it’s getting closer to the holiday season and there’s just so much to do! So, I wanted to provide you with...
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The Benefits of Custom Templates
Improve efficiency, inbox delivery, brand exposure, and traffic to your website using a Custom Template! It’s been almost 4 years since we wrote about the benefits of using a template, because (quite...
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Targeting and Segmentation Work Best When You Know Your Demographic
Targeting and segmentation have both become hot topic terms in the Email Marketing industry as of late. But it’s important to keep in mind who your target is when designing email campaigns. Are you...
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Sorry! How to handle an email oops.
A few months back I received an “Oops” Campaign from one of my clients and it was so well put together, that I had to reach out and congratulate them on this particular Campaign. Now, while there are...
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Making Emails Touch-Friendly
If you haven’t heard that mobile is dominating the email marketing arena, let me give you a very short lesson: It is! I found a great blog which is staying current on mobile statistics (updated as...
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Ask Not What Your Subscribers Can Do For You….But What You Can Do For Your...
In the EmailDirect interface, there is a specific setting that allows the client to assign an email addresses where Campaign replies will be forwarded on to. You’d think that more would take advantage...
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Increase Your Open Rates – The power of preview text and alt text.
As many email marketers know, an Open Rate can be misleading. This metric is actually reporting on the number of subscribers that have engaged with your email by rendering images or clicking a...
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Lights. Camera. Action! How to leverage video in your Email Marketing Program
Videos are some of the most engaging forms of media on the internet today. Every day there is a new video that goes viral. The content of these videos range from just about anything from a cat’s...
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Industry Opt-In & Welcome Data | Fashion Retail
In 2014, EmailDirect has seen rapid growth in B2C email marketing programs. Companies are understanding the value an email marketing program can bring to the table, and they want a piece of the pie!...
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